Toyota is one of the most popular automakers on the market. While the brand is recognized worldwide for many great features, one of its best assets is reliability. Over the years, Toyota has earned a reputation as an automaker that consistently produces some of the most reliable and long-lasting cars on the road. For Toyota, the secret to success is not racing to be the first to market with new products, and it's not selling the fanciest new cars. Instead, Toyota takes a practical approach to its car construction philosophy.